Strategic and Persuasive Communication (Comm 468 / Psych 401)
This interdisciplinary seminar investigates theories of persuasion, and how they are applied in a variety of contexts. Students will learn skills for designing and evaluating the success of persuasive messages through interactive exercises and group-based projects. Major topics covered include: Social science research on social influence and persuasion, negotiation, and issues in the design and evaluation of persuasive communications.
Social Neuroscience, Communication Neuroscience (Comm 489 / 840)
In this seminar course, students will read foundational and current literature in social neuroscience, with a particular focus on functional magnetic resonance imaging (and some very basic coverage of other neuroimaging techniques such as EEG). We will discuss how neuroimaging can inform our understanding of social interaction, the self, and our attitudes, beliefs and behaviors. In addition, students will explore the ways that these processes are similar and different across cultures. Finally, we will discuss the ways that neuroimaging may be most fruitfully applied to core questions of interest in the field. What can the brain tell us about how our perceptions of self and others vary cross-culturally? What can the brain tell us about racial prejudice, sexism, persuasion and marketing? How can the brain help us to understand and predict media effects at the individual and population levels? How can neuroscience inform health policy? This course is appropriate for both students with background in social neuroscience and those with no prior background, but who are considering doing research in this area.
Media Processes and Effects (Comm 102)
The average adult spends two-thirds of his or her waking time consuming media, often more than one type of media at a time (e.g., watching TV while surfing the Internet). People think media have little effect on them, but research shows they are wrong. This course describes the effects of media on our thoughts, feelings, attitudes, and behaviors. It also explains why the media affect us. In discussion sections, students read and evaluate media research articles. Students also participate in media research studies.
Course credit for research
Students who are interested in obtaining course credit for work in our lab should check out the participate page.